Brazilian, bikini, brows, legs, underarms — all done with hard wax by licensed esthetician Iuliana Ureche. Ten years in Lakeview building a waxing practice people drive across the North Side for, and book again the second the hair grows back.
Waxing in Chicago shouldn’t feel like a gamble. Too many people have a horror story: a rushed appointment, skin lifted along with the hair, days of red bumps afterward. That’s the bar most studios set, and it’s a low one.
We work differently. Every wax starts with a quick read of your skin and hair, then the right technique for that area, done at a pace that keeps the sting down. You leave smooth, not raw.
“Brazilian wax” makes most people tense up, and fair enough. A bad one leaves you with bruises, ingrowns, and a story you tell at brunch. That’s the version most people are bracing for when they book.
We don’t do those. Iuliana uses a flexible hard wax that grabs the hair and not your skin, goes on warm, and pulls clean with counter-tension. No double-dipping, no guesswork. Most first-timers walk out telling us it was nothing like the wax they were dreading.
Skin is personal. So is the way we work on it. Every appointment starts with a real conversation — what’s going on, what you’ve tried, what you actually want — and ends with a plan that fits your face and your budget.
One hour of cleanse, exfoliation, extractions if needed, mask, neck and shoulder massage. Built around your skin, not a script.
Learn More → — No. 02Hard wax for face and body. Brazilian, bikini, brow shaping, full leg, underarm. Quick technique, minimal sting, no double-dipping.
Learn More → — No. 03The “Game of Thrones Facial.” Detoxes, firms, and rebuilds the skin from the inside. Best for acne, pigmentation and aging concerns.
Learn More → — No. 04Smoother skin. Firmer body. Without surgery.
Learn More →The studio sits on West Belmont in Lakeview, two blocks from the Belmont CTA stop. Easy walk from Wrigleyville, short drive from anywhere on the North Side. Clients regularly come from:
Earlier or later appointments are usually possible — message the studio directly.