An award-winning skin care studio on West Belmont, run by licensed esthetician Iuliana Ureche. Ten years of clearing up acne, calming reactive skin, and giving Chicago a Brazilian wax people actually come back for.
Chicago weather is hard on skin. Lake-effect winters dry you out, summer humidity clogs everything up, and a stressful week tends to show up on your face before anywhere else. A generic spa menu doesn’t account for any of that.
So we don’t use one. We look at what your skin is actually doing the day you come in, talk through what you’ve already tried, then build the facial around where things are headed over the next month. Built around your skin, not a script.
“Brazilian wax” makes most people tense up, and fair enough. A bad one leaves you with bruises, ingrowns, and a story you tell at brunch. That’s the version most people are bracing for when they book.
We don’t do those. Iuliana uses a flexible hard wax that grabs the hair and not your skin, goes on warm, and pulls clean with counter-tension. No double-dipping, no guesswork. Most first-timers walk out telling us it was nothing like the wax they were dreading.
Skin is personal. So is the way we work on it. Every appointment starts with a real conversation — what’s going on, what you’ve tried, what you actually want — and ends with a plan that fits your face and your budget.
One hour of cleanse, exfoliation, extractions if needed, mask, neck and shoulder massage. Built around your skin, not a script.
Learn More → — No. 02Hard wax for face and body. Brazilian, bikini, brow shaping, full leg, underarm. Quick technique, minimal sting, no double-dipping.
Learn More → — No. 03The “Game of Thrones Facial.” Detoxes, firms, and rebuilds the skin from the inside. Best for acne, pigmentation and aging concerns.
Learn More → — No. 04Smoother skin. Firmer body. Without surgery.
Learn More →I’m Iuliana, a licensed esthetician. I came to this work by fixing my own skin first.
Growing up I had every kind of breakout there is. Drugstore stuff did nothing, and the doctors I saw didn’t really listen. So I learned how skin actually works and built a practice around getting people real results.
I created this studio for people who want more than the usual relaxing facial. Most of what I do is exactly that — facials built around your skin, not a script — along with waxing and a few other treatments for specific concerns. What I love is helping clients change their skin with corrective work built around them. Every plan is personal: the right treatments in the studio, plus the education and home care to keep it going after you leave.
So that’s what you get here. Straight answers, a real plan, and treatments that work with your skin instead of against it. If someone’s told you your skin is “just sensitive” or “just hormonal” and left it at that, come in. Let’s actually look at it.
Healthy skin is a journey, and I’d be glad to guide you through it.
The studio sits on West Belmont in Lakeview, two blocks from the Belmont CTA stop. Easy walk from Wrigleyville, short drive from anywhere on the North Side. Clients regularly come from:
Earlier or later appointments are usually possible — message the studio directly.